Sign in to see how your skills and qualifications match this career.
A day in the life
- Plan and schedule social media content
- Run paid search and social campaigns
- Analyse website and campaign data
- Write copy for emails and web pages
- Report results to managers or clients
Your career roadmap
Every milestone from school to senior. Track progress as you complete each stage.
- 1Usually 2 years at school; adult courses vary
GCSEs / school qualifications
educationBuild English, maths and digital skills through school qualifications, supporting later marketing study and campaign reporting.
- 2Usually 2 years
A levels / equivalent
educationComplete Level 3 study that prepares you for marketing or business higher education, developing research, communication and analytical skills.
- 3Usually 2 years for an HND or 3 years for a degree; longer with a placement
Marketing / business study
qualificationStudy marketing or business through an HND or degree, covering consumer behaviour, campaign planning, digital channels and analytics.
- 4A few weeks to a year, often alongside study
Marketing project / work experience
experienceCreate or support digital campaigns and document your contribution, results and lessons in a portfolio.
- 5Often 1–2 years before taking on broader responsibility
Marketing Assistant / Junior role
roleSupport content creation, email campaigns, social scheduling and performance reporting under the guidance of experienced marketers.
- 6Often 1–3 years before further progression
Digital Marketing Executive
rolePlan and deliver digital campaigns, coordinate content and budgets, and use performance data to improve results.
- 7Varies; expertise develops over several years
Digital Marketing Specialist
roleDevelop deeper expertise in a channel such as SEO, paid media, CRM or analytics, taking responsibility for optimisation and results.
- 8Varies by experience and scope of responsibility
Marketing Manager / specialist leadership
roleLead marketing strategy or a specialist function, managing priorities, budgets, agencies and sometimes staff.
Skills you'll build
- Marketing
- Digital Marketing
- Marketing Communications
- Advertising
- Business / Management
- Google Ads certification
- Google Analytics certification
- CIM Digital Marketing qualification
Related