Career fit
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Entry level
£24k – £30k (Executive / Coordinator)
Mid-career (typical)
£28k – £65k
Senior / lead
£55k – £90k+ (Head of Marketing / Director)
What you'll do
A day in the life
- Plan campaigns and budgets
- Brief creative and agencies
- Analyse performance data
- Present to leadership
- Manage marketing team
The path
Your career roadmap
Every milestone from school to senior. Track progress as you complete each stage.
- 12 yrs
GCSEs
educationEnglish and Maths.
- 22 yrs
A-Levels
educationAny subjects — English, Business helpful.
- 33 yrs
Degree
qualificationMarketing, Business or a related field.
- 41–2 yrs
Marketing Executive
roleFirst marketing role.
- 51 yr
CIM Qualification
certificationChartered marketing status.
- 62 yrs
Senior Executive / Specialist
roleOwn a channel or brand pillar.
- 73+ yrs
Marketing Manager
roleLead campaigns and team.
- 88+ yrs
Head of Marketing / CMO
roleOwn the marketing function.
What you need
Skills you'll build
Brand strategyAnalyticsCopywritingPaid mediaLeadership
Qualifications
- GCSEs
- A-Levels
- Marketing / Business Degree or CIM
Certifications
- CIM (Chartered Institute of Marketing)
- Google Ads / Analytics
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